Use, Evaluate, and Treat Critically Information Received From the Mass Media


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How the Media Persuade: Verbally and Visually

In examining the following cartoons you need to assess if a metaphor is presented to you. Remember, a metaphor establishes a comparison by asserting one thing is another. Using metaphors allows the author or artist to present comparisons that are favorable as well as unfavorable.

smokinggun.jpg (14978 bytes)

1. Is the bias of the "smoking gun" cartoon:

Pro-R.J. Reynolds
Anti-R.J. Reynolds

2. What is the metaphor established in the cartoon?

The smoking gun represents the cancer risk of cigarette smoking
The smoking gun represents the government's attack on the tobacco industry
The smoking gun represents the hard evidence that R.J. Reynolds targeted under-age smokers

Explanation